#How kitchen cabinet manufacturers are SELLING with social media

If you re a kitchen cabinet dealer or manufacturer needing to discover how to best use social media to generate leads and sales you just landed on the right Web page. You re about to discover how to turn an engaged kitchen cabinet shopper into a buyer using social media.

In part 1 we learned what role social media is playing in helping kitchen cabinet dealers and home improvement professionals cope with and exploit economic change, what kinds of conversations customers want to have about cabinets and kitchens and more.

Today we re going deeper with cabinet industry expert Jim Gurulé. Blogs, YouTube videos, Facebook and more are helping cabinet dealers and manufacturers generate leads, shorten sales cycles and increase sales. Success is all about getting back to basics not friends, followers or re-tweets. And boy is that refreshing to hear!

Here s what you ll discover in Part 2:

0:50 First, know your A Profile client then focus on The Story (not the product)

2:26 How and when to get people off of social media and on the path toward lead

3:43 What makes stories about successful kitchen or home renovations work?

6:12 Where do most dealers and cabinet professionals go wrong with social media?

7:25 Exactly how social media can take the work OUT of marketing cabinets

8:40 Social media isn t all about the consumer it s about benefits to your cabinet business!

14:53 Getting back to basics with social media is key